I also put together a doc this week that was off the beaten path. And what was different was not the content but the presentation. It was a 4-5 page doc, but the guy reading it doesn’t tolerate emails that go ‘below the fold.’ So right after the short summary/intro was a link that said ‘Click here to go to the conclusion.’ So our 30 minute chat had him read the intro, conclusion, and then look at the details last.